George Chasiotis
George Chasiotis owns a growth agency and a newsletter on B2B growth. He also serves as a growth advisor for fast-growing companies. He is a frequent speaker at leading physical events and has spoken at over 50 online events, podcasts, and webinars. His mission is to help companies and individuals grow through his products, services, and content. This mission enables him to reach over 100K people every month. In his free time, he enjoys running, swimming, cycling, reading, coding, and spending time with his wife and son.
Early Life and Education
George Chasiotis was born and raised in Greece. After dropping out of a university degree in automation engineering, he studied business administration and management at Kingston University. After his studies, George served in the military in Greece. The end of his obligatory military service marked the beginning of a long, tumultuous, and ultimately rewarding entrepreneurial journey.
Career
George founded Minuttia from scratch and grew it into one of the most respected content marketing agencies for B2B SaaS. Through Minuttia, George worked with 50+ SaaS companies, including ServiceTitan, Toggl, Docebo, Sitecore, Guru, and NordVPN, many backed by investors like Sequoia, Accel, and Bessemer.
Writing and media
GrowthWaves is where 5,500+ B2B marketers and founders grow their businesses and advance their careers. Every week, George explores B2B growth strategies and tactics behind the world’s fastest-growing companies and shares in-depth case studies packed with growth insights, trends, and unconventional strategies you won’t find elsewhere.
GrowthWaves is read by experts at Amazon, Automattic, BlackRock, Canva, Rippling, ClickUp, Wix, and many more of the world’s top technology companies.
Speaking engagements
George Chasiotis is an active speaker across international conferences, webinars, workshops, podcasts, and online summits. His engagements focus primarily on SaaS growth, content strategy, and search engine optimization (SEO), with increasing emphasis on AI-driven search and signal-led growth frameworks.
Speaking engagements
George Chasiotis is an active speaker across international conferences, webinars, workshops, podcasts, and online summits. His engagements focus primarily on SaaS growth, content strategy, and search engine optimization (SEO), with increasing emphasis on AI-driven search and signal-led growth frameworks.
Below is a list of selected speaking engagements:
| Event | Location | Date |
|---|---|---|
| Baltic-Nordic SEO Summit 2026 | Vilnius, Lithuania | 19 Mar 2026 |
| How to Rank #1 in ChatGPT – Your Guide to AI Search | Webinar (Maven) | 11 Feb 2026 |
| How to Rank #1 in ChatGPT – Your Guide to AI Search | Online (Private Workshop) | 21 Jan 2026 |
| LinkedIn Growth: The Playbook of the Now | Amsterdam, Netherlands | 29 Oct 2025 |
| Signal-Led Growth: The Playbook of the Now | Webinar | 01 Oct 2025 |
| Clay Event | Dubai, UAE | 26 Sep 2025 |
| Signal-Led Growth: The Playbook of the Now | Online (Private Workshop) | 17 Sep 2025 |
| Founder-Led Content Strategy | Workshop | 24 Jul 2025 |
| SaaStanak 2025 | Šibenik, Croatia | 05 May 2025 |
| SERP Flix | Sofia, Bulgaria | 25 Mar 2025 |
| SERP Conf. 2025 Sofia | Sofia, Bulgaria | 25 Mar 2025 |
| AI + SEO: How to Stay Ahead in 2025 | Webinar | 16 Jan 2025 |
| Content Marketing & Organic Growth Predictions for 2025 | Webinar | 12 Dec 2024 |
| Why 90% of SaaS Companies Fail at Content Marketing | Podcast | 28 Nov 2024 |
| Content Strategy: A Framework You Can Use Right Away | Webinar | 08 Oct 2024 |
| The Future of Content Marketing | Webinar | 19 Sep 2024 |
| Adaptive Content Marketing is the Way Through This Mess | Podcast | 05 Jun 2024 |
| How A Simple Report Fixed a Broken Client Relationship & Saved Our Agency | Eindhoven, Netherlands | 31 May 2024 |
| On the content recession. Is it finally over? | Podcast | 01 Apr 2024 |
| How a Simple Report Fixed a Broken Client Relationship and Saved Our Agency | Webinar | 18 Mar 2024 |
| 2024 playbook for content marketing for B2B SaaS companies | Podcast | 13 Jan 2024 |
| AI in Content Marketing: Use Cases, Limitations, Predictions & More | SaaStock Local Athens | 28 Sep 2023 |
| How To Craft A Winning International Content Strategy | Webinar | 22 Sep 2023 |
| Building an Agency and Navigating the “Content Recession” | Podcast | 03 Jul 2023 |
| SERPs of the Week Episode #9 | Podcast | 14 Jun 2023 |
| Marketing Agencies Done Better | Podcast | 01 Jun 2023 |
| Global Perspectives: Crafting a Winning International Content Strategy | Webinar | 26 May 2023 |
| Mastering Content Marketing for SaaS | Podcast | 10 May 2023 |
| The 3 Types of Research to Help You Define Your Content Strategy | Webinar | 14 Apr 2023 |
| How to Scale Up a Content Operation | Podcast | 05 Apr 2023 |
| A Topical Authority Case Study | Warsaw, Poland | 23 Mar 2023 |
| AI In Content Marketing: Use Cases, Limitations, Predictions & More | Webinar | 09 Mar 2023 |
| How to Do Research for Content Marketing | Webinar | 06 Mar 2023 |
| SaaS Keyword Research | Webinar | 10 Feb 2023 |
| You’re doing SaaS Organic Growth wrong. Here’s how to do it right! | Podcast | 01 Dec 2022 |
| How to Perform a Content Audit on Your Blog | Webinar | 10 Nov 2022 |
| From 0 to 100K Monthly Organic Visits: A SaaS SEO Case Study | SaaStock Dublin | 18 Oct 2022 |
| How to Create Content Briefs for Your Writers (& Templates) | Webinar | 12 Oct 2022 |
| Website Trends Interview Series | Podcast | 28 Sep 2022 |
| SaaS Content Strategies: Quick Wins and Long-Term Plays | AMA | 22 Sep 2022 |
| A Topic Cluster Case Study (with Real Examples and Data) | Webinar | 09 Sep 2022 |
| What’s Different About Organic Growth for SaaS Companies? | Podcast | 29 Jul 2022 |
| How to Effectively Engage Users at Every Stage of the Customer Lifecycle Journey | Webinar | 25 Jul 2022 |
| How to Build Topical Authority | Webinar | 17 Jun 2022 |
| How to Build & Maintain Topical Authority | Podcast | 07 Jun 2022 |
| Win at SaaS Organic Growth | Live Show | 27 May 2022 |
| Content Strategy for B2B SaaS Companies | Webinar | 07 May 2022 |
| Organic Growth Acceleration For Your B2B SaaS Company | Podcast | 15 Apr 2022 |
| A Different Approach to Content Strategy | Webinar | 07 Apr 2022 |
| Organic Growth Strategy for Product Led Companies: The What, Why & How Behind It | Webinar | 14 Mar 2022 |
| The Future of Content Marketing | Podcast | 22 Feb 2022 |
| UX Experiments That Change Growth Strategies | Podcast | 09 Feb 2022 |
| Building Topical Authority From the Ground Up | Podcast | 07 Feb 2022 |
| The Top Organic Growth Trends That SaaS Marketers Need to Know About in 2022 | Podcast | 20 Jan 2022 |
| Content Marketing Strategy for Product-Led Companies | Webinar | 20 Oct 2021 |
| Search, Intent and Strategy | Podcast | 18 Oct 2021 |
| The Secrets of Organic Growth | Podcast | 11 Oct 2021 |
| Mapping Content Activities to SaaS Growth Strategies | Online Summit | 04 Sep 2021 |
| How to Perform a Content Audit for Your Blog | Webinar | 02 Sep 2021 |
| How to Conduct a Content Audit | Webinar | 17 Jun 2021 |
| The Importance of Content Audit | Online Summit | 18 Dec 2020 |
| Growing Globally With Content | SaaStock Local Athens | 05 Mar 2020 |
| Content Marketing for SaaS Companies | Podcast | 27 Nov 2019 |
Investments
In 2025, George started investing in early-stage technology companies as an angel investor. One of his investments is in the AI search tracking company, RankBee, which is headquartered in London, UK.
Personal Life
Outside of his professional work, George enjoys running, swimming, cycling, reading, and coding. George also values spending time with his family, including his wife and son.
External Links
- Website: https://georgechasiotis.com/
- LinkedIn: https://gr.linkedin.com/in/georgioschasiotis
- Newsletter: https://www.growthwaves.com/
- Substack: https://substack.com/@georgechasiotis
- Twitter/X: https://x.com/georgechasioti
- IMDb: https://www.imdb.com/name/nm15224941/