Rohan Agarwal

Rohan Agarwal is an Indian media and social media strategist, political consultant, and founder of Illumineye Communications LLP. He is known for designing high-impact digital communication campaigns for government institutions, police departments, political figures, and private organizations in India.

Early Life and Education

Rohan was born and raised in Lucknow, Uttar Pradesh, India.

He holds a Bachelor of Science in Hospitality and Hotel Administration (B.Sc. HHA) from Institute of Hotel Management, Catering & Nutrition, Pusa. He later completed a Master of Business Administration (MBA) in Human Resource Management and Industrial Relations, as well as a Bachelor of Laws (LLB) from University of Lucknow.

He has also qualified the University Grants Commission National Eligibility Test (UGC-NET) in Human Resource Management.

Career

Agarwal is the founder of Illumineye Communications LLP, a firm engaged in communication strategy, digital campaigns, and advisory services for public and private sector clients.

He has worked with a range of government and institutional bodies, including Delhi Police, Uttarakhand Police, Uttar Pradesh Police, contributing to their social media communication and digital outreach efforts.

In addition to government assignments, he has been associated with projects involving brands, public figures, political personalities, non-profit organizations, and defense-related communication initiatives, including engagements connected with the Indian Army.

His work spans social media management, content creation, public relations, perception management, and political communication. His campaigns have focused on the use of digital platforms to disseminate public information, improve citizen engagement, and support awareness initiatives related to traffic management, cyber safety, and civic responsibility.

He has also advised political leaders and organizations on communication strategy, digital positioning, and campaign messaging.

Work and Contributions

Agarwal has been associated with multiple public communication campaigns, particularly in governance and citizen awareness domains. His work often integrates creative storytelling with public service messaging.

He has contributed to the growth of digital audiences for institutional accounts through organic strategies and content design. Several campaigns associated with his work have focused on behavioral change, civic awareness, and citizen engagement.

His approach to communication combines relatability, humor, and contextual messaging to improve the effectiveness of public outreach campaigns.^[1]

Academic and Training Engagements

Agarwal has served as a visiting faculty member at the Delhi Police Academy, where he has conducted training sessions on social media management and digital communication practices.

He has trained over 10,000 personnel across various departments in communication strategy, content creation, and public engagement.^[2]

He has also delivered lectures and conducted workshops at academic institutions on media strategy, digital communication, and emerging trends in public messaging.

Professional Engagements

Agarwal has been associated with industry platforms and initiatives related to communication, media, and creative strategy. He has served as a jury in ACT Care Awards 2025 and AdForum PHNX Awards 2026.^[3]^[4]

His work has also been featured and discussed across industry forums and media platforms in the context of digital communication and public engagement.^[5]

Social and Environmental Initiatives

Agarwal has contributed to campaigns related to environmental awareness, wildlife conservation, and social impact communication.

A campaign titled “Save for Later”, developed for World Wildlife Day 2025, was selected by ACT Responsible for showcase at the Cannes Lions International Festival of Creativity in 2025.^[6]

The campaign was also featured in ACT Responsible’s Good Report, which highlights purpose-driven creative work globally.^[7]^[8]

He has also been associated with grassroots initiatives in animal welfare and environmental causes, contributing to outreach, fundraising, and campaign planning.

Awards and Recognition

Olive Crown Award 2026 (Digital category)^[9]^[10]^[11]^[12]
Creative Strategist of the Year (2023), awarded by Marketing Mind in January 2024^[13].
Award of Excellence (2014), Institute of Hotel Management, Catering & Nutrition, Pusa.
Nominated by Uttar Pradesh Police for the International Association of Chiefs of Police 40 Under 40 Awards (2020).
Recognized as a Star Alumnus by University of Lucknow.

Affiliations

Member, Indian Industries Association^[14]

[1] ttps://timesofindia.indiatimes.com/city/lucknow/meet-the-guy-behind-call-112s-witty-and-hard-hitting-tweets/articleshow/77960631.cms

[2] ttps://x.com/adgzonebareilly/status/1547215016679854080?s=20

[3] ttps://www.instagram.com/p/DW1XIWsjNfd/

[4] ttps://www.act-responsible.org/2025-act-care-awards-jury-of-creatives/

[5] ttps://x.com/ETNowSwadesh/status/1996544862972457214?s=20

[6] ttps://drive.google.com/file/d/1KG1UCwCrLV8p80wQwEA54Q9URyigzPi4/view

[7] ttps://drive.google.com/file/d/12CpSVA9MuJgnmFNHV720pRDtYmHLfzFb/view

[8] ttps://act.adforum.com/creative-work/playlist/25974

[9] ttps://www.socialsamosa.com/industry-updates/iaa-olive-crown-awards-11711544

[10] ttps://www.manifest-media.in/advertising/090426/iaa-olive-crown-awards-2026-into-creative-and-chupps-footwear-take-to.html

[11] ttps://www.campaignindia.in/article/into-creative-and-chupps-footwear-won-12-awards-10-golds-marking-the-highest-single-campaign-haul-in-the-16-year-awards-history/4bsazez7bks9532dwxw7ncd4xr

[12] ttps://www.youtube.com/watch?v=U3qsFmP5W7g

[13] ttps://marketingmind.in/winners-of-millennial-achievers-2023/

[14] ttps://www.iiaonline.in/memberdetail.aspx?memid=36591

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