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<nowiki>'''</nowiki>Steven John Wiideman<nowiki>'''</nowiki> (born July 3, 1976), professionally known as <nowiki>'''</nowiki>Steve Wiideman<nowiki>'''</nowiki>, is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for pioneering scalable local search strategies for enterprise and franchise brands, and is co-author of the academic textbook ''SEO: Strategy & Skills''. Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing firm specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.
{| style="float:right; margin:0 0 10px 10px;" class="infobox" width="280"
 
He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO industry publications and is a featured speaker at global marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.
----
 
{| class="infobox" style="width:280px; border:1px solid #aaa; padding:6px; font-size:90%;"
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| colspan="2" style="text-align:center; font-size:120%; font-weight:bold;" | Steve Wiideman
| colspan="2" style="text-align:center; font-size:120%; font-weight:bold;" | Steve Wiideman
|-
|-
| colspan="2" style="text-align:center;" | [[File:INSERT-PHOTO-FILENAME-HERE.jpg|200px]]
| colspan="2" style="text-align:center;" | [[File:Steve-wiideman-2025.png|200px]]
|-
|-
| **Full Name:** || Steven John Wiideman
| '''Full Name''' || Steven John Wiideman
|-
|-
| **Born:** || July 3, 1976
| '''Born''' || July 3, 1976<br>Newport Beach, California, USA
Newport Beach, California, USA
|-
|-
| **Nationality:** || American
| '''Nationality''' || American
|-
|-
| **Occupation:** || Franchise & Multi-Location SEO Consultant, Author, Educator
| '''Occupation''' || Franchise & Multi-Location SEO Consultant, Author, Educator
|-
|-
| **Known For:** || Franchise SEO Strategy; *SEO: Strategy & Skills*
| '''Known For''' || Franchise SEO Strategy; ''SEO: Strategy & Skills''
|-
|-
| **Years Active:** || 1998–present
| '''Years Active''' || 1998–present
|-
|-
| **Company:** || Wiideman Consulting Group (Founder & CEO)
| '''Company''' || Wiideman Consulting Group (Founder & CEO)
|-
|-
| **Education:** || B.S., Information Technology
| '''Education''' || B.S., Information Technology<br>Westwood College of Technology
Westwood College of Technology
|-
|-
| **Academic Roles:** || Adjunct Professor, CSU Fullerton & UC San Diego
| '''Academic Roles''' || Adjunct Professor, CSU Fullerton & UC San Diego
|-
|-
| **Military Service:** || U.S. Army Infantry (1994–1997)
| '''Military Service''' || U.S. Army Infantry (1994–1997)<br>Army Achievement Medal
Army Achievement Medal
|-
|-
| **Notable Clients:** || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
| '''Notable Clients''' || Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
|-
|-
| **Awards:** || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP
| '''Awards''' || Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
|-
|-
| **Website:** || [https://www.stevewiideman.com stevewiideman.com]
| '''Website''' || [https://www.stevewiideman.com stevewiideman.com]
|-
|-
| **LinkedIn:** || [https://www.linkedin.com/in/stevewiideman linkedin.com/in/stevewiideman]
| '''LinkedIn''' || [https://www.linkedin.com/in/stevewiideman LinkedIn Profile]
|}
|}
'''Steven John Wiideman''' (born July 3, 1976), known professionally as '''Steve Wiideman''', is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for developing scalable search strategies for enterprise and franchise brands and co-authoring the academic textbook ''SEO: Strategy & Skills''. Wiideman is the founder and CEO of '''Wiideman Consulting Group''', a digital marketing agency specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.
He has served as an adjunct professor at '''California State University, Fullerton''' and the '''University of California, San Diego''', where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO publications and speaks at international digital marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.


== Early Life and Education ==
== Early Life and Education ==
Steven John Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.
Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.
 
Following high school, he served in the '''United States Army Infantry (1994–1997)''', earning the '''Army Achievement Medal'''.


He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
He served in the '''United States Army Infantry (1994–1997)''', receiving the '''Army Achievement Medal'''. He later earned a '''Bachelor of Science in Information Technology''' from Westwood College of Technology.
----


== Academic Roles ==
== Academic Roles ==
Wiideman has served as an adjunct professor at:
Wiideman has taught digital marketing and SEO courses at:


* '''California State University, Fullerton''' – Site Optimization & Strategic SEM
* '''California State University, Fullerton''' – Site Optimization & Strategic SEM
* '''University of California, San Diego''' – SEO Tools & Analytics
* '''University of California, San Diego''' – SEO Tools & Analytics
* '''Fullerton College''' (Digital Marketing Program)
* '''Fullerton College''' – Digital Marketing Program


He also contributes to '''BrightLocal Academy''' as an SEO instructor, specializing in franchise SEO strategy.
He is also a contributing instructor at '''BrightLocal Academy''' for Franchise SEO strategy.
----


== Career ==
== Career ==
Wiideman began his professional career in IT and digital marketing with companies including IBM Global Services and Disney Parks & Resorts Online.
Wiideman began his career in IT and online marketing with IBM Global Services and Disney Parks & Resorts Online.


In 2005, he launched a freelance SEO consultancy that evolved into '''Wiideman Consulting Group''', officially incorporated in 2015. His agency has provided SEO strategy and guidance to global brands including:
In 2005, he started a freelance SEO consultancy that became '''Wiideman Consulting Group''' in 2015. The agency has worked with major brands including:


* Applebee’s
* Applebee’s
* IHOP
* IHOP
* Disney
* Disney
* Public Storage
* Public Storage
* Honda
* Honda
* Jollibee
* Jollibee
* Meineke
* Meineke
* Skechers
* Skechers


Wiideman is widely recognized for his contribution to '''multi-location and franchise SEO strategy''', Google Business Profile optimization frameworks, and AI-assisted search programs.
His work focuses on scalable franchise SEO systems, Google Business Profile frameworks, and AI-driven search optimization.
----


== Publications ==
== Publications ==
* ''SEO: Strategy & Skills'' (2021) – Co-author 
* ''Scaling Search Engine Visibility for Franchises'' (Journal of Digital & Social Media Marketing, 2021)


* ''<nowiki>'''</nowiki>SEO: Strategy & Skills<nowiki>'''</nowiki>'' (2021) – Co-author
Wiideman's research and commentary have appeared in:
* ''Scaling Search Engine Visibility for Franchises: A Guide for Multi-Location Brands'' (Journal of Digital & Social Media Marketing, 2021)
 
He has contributed to and been featured in major media outlets including:


* CNN Money
* CNN Money
* CNBC
* CNBC
* Entrepreneur
* Entrepreneur
* Search Engine Journal
* Search Engine Journal
* VoyageLA
* VoyageLA
* BrightLocal
* BrightLocal
 
----


== Speaking Engagements ==
== Speaking Engagements ==
Wiideman has presented at leading marketing and technology conferences, including:
Wiideman has been a featured speaker at major industry events, including:


* '''Pubcon''' (2016–2025)
* '''Pubcon''' (2016–2025)
* DigiMarCon
* DigiMarCon
* ProfCon
* ProfCon
* DMO Advanced Napa
* DMO Advanced Napa
* RD Summit Brazil
* RD Summit Brazil
* Innovate Marketing Summit
* Innovate Marketing Summit
* Amaze Conference 2025
* Amaze Conference (2025) 


He is also a guest on industry podcasts and professional roundtables.
He frequently appears on professional podcasts and expert panels in the digital marketing industry.
----


== Awards & Recognition ==
== Awards & Recognition ==
 
* Army Achievement Medal (1996)
* Army Achievement Medal (1996)
* Congressional Recognition Award (2004)
* Congressional Recognition Award (2004)
* CCA G.R.E.A.T. Award (2006)
* CCA G.R.E.A.T. Award (2006)
* NatLo Top 30 in Marketing (2014)
* NatLo Top 30 in Marketing (2014)
* FORTUNE GameChangers (2016)
* FORTUNE GameChangers (2016)
* Conductor Searchies Industry MVP (2018)
* Conductor Searchies Industry MVP (2018)
* Web Excellence Award (2021)
* Web Excellence Award (2021)
----


== Personal Life ==
== Personal Life ==
Wiideman lives in '''La Mirada, California''', where he mentors marketing professionals and contributes to research on ethical and scalable SEO practices. He supports charitable organizations including Safe Passage and Valley Children’s Healthcare.
Wiideman lives in '''La Mirada, California''', where he mentors marketing professionals and contributes to ethical SEO research. He supports nonprofit organizations including Safe Passage and Valley Children’s Healthcare.
----


== External Links ==
== External Links ==
 
* [https://www.stevewiideman.com Official Website]
* [https://www.stevewiideman.com/ Official Website]
* [https://www.linkedin.com/in/stevewiideman LinkedIn]
* [https://www.linkedin.com/in/stevewiideman LinkedIn]
* [https://x.com/wiideman Twitter]
* [https://x.com/wiideman Twitter]
* [https://www.youtube.com/@Wiideman YouTube Channel]
* [https://www.youtube.com/@Wiideman YouTube Channel]

Revision as of 22:26, 30 October 2025

Steve Wiideman
Full Name Steven John Wiideman
Born July 3, 1976
Newport Beach, California, USA
Nationality American
Occupation Franchise & Multi-Location SEO Consultant, Author, Educator
Known For Franchise SEO Strategy; SEO: Strategy & Skills
Years Active 1998–present
Company Wiideman Consulting Group (Founder & CEO)
Education B.S., Information Technology
Westwood College of Technology
Academic Roles Adjunct Professor, CSU Fullerton & UC San Diego
Military Service U.S. Army Infantry (1994–1997)
Army Achievement Medal
Notable Clients Applebee’s, IHOP, Disney, Public Storage, Honda, Skechers, Jollibee
Awards Army Achievement Medal; Congressional Recognition Award; Conductor Searchies MVP; Web Excellence Award
Website stevewiideman.com
LinkedIn LinkedIn Profile

Steven John Wiideman (born July 3, 1976), known professionally as Steve Wiideman, is an American franchise and multi-location SEO consultant, author, and educator. He is recognized for developing scalable search strategies for enterprise and franchise brands and co-authoring the academic textbook SEO: Strategy & Skills. Wiideman is the founder and CEO of Wiideman Consulting Group, a digital marketing agency specializing in local SEO, Google Business Profile optimization, and data management for multi-location businesses.

He has served as an adjunct professor at California State University, Fullerton and the University of California, San Diego, where he teaches strategic search engine marketing, SEO tools, and analytics. Wiideman is frequently cited in SEO publications and speaks at international digital marketing conferences including Pubcon, DigiMarCon, and RD Summit Brazil.

Early Life and Education

Wiideman was born in Newport Beach, California, and raised in Anaheim and Stanton. He graduated from Western High School in Anaheim, where he was classmates with professional golfer Tiger Woods.

He served in the United States Army Infantry (1994–1997), receiving the Army Achievement Medal. He later earned a Bachelor of Science in Information Technology from Westwood College of Technology.

Academic Roles

Wiideman has taught digital marketing and SEO courses at:

  • California State University, Fullerton – Site Optimization & Strategic SEM
  • University of California, San Diego – SEO Tools & Analytics
  • Fullerton College – Digital Marketing Program

He is also a contributing instructor at BrightLocal Academy for Franchise SEO strategy.

Career

Wiideman began his career in IT and online marketing with IBM Global Services and Disney Parks & Resorts Online.

In 2005, he started a freelance SEO consultancy that became Wiideman Consulting Group in 2015. The agency has worked with major brands including:

  • Applebee’s
  • IHOP
  • Disney
  • Public Storage
  • Honda
  • Jollibee
  • Meineke
  • Skechers

His work focuses on scalable franchise SEO systems, Google Business Profile frameworks, and AI-driven search optimization.

Publications

  • SEO: Strategy & Skills (2021) – Co-author
  • Scaling Search Engine Visibility for Franchises (Journal of Digital & Social Media Marketing, 2021)

Wiideman's research and commentary have appeared in:

  • CNN Money
  • CNBC
  • Entrepreneur
  • Search Engine Journal
  • VoyageLA
  • BrightLocal

Speaking Engagements

Wiideman has been a featured speaker at major industry events, including:

  • Pubcon (2016–2025)
  • DigiMarCon
  • ProfCon
  • DMO Advanced Napa
  • RD Summit Brazil
  • Innovate Marketing Summit
  • Amaze Conference (2025)

He frequently appears on professional podcasts and expert panels in the digital marketing industry.

Awards & Recognition

  • Army Achievement Medal (1996)
  • Congressional Recognition Award (2004)
  • CCA G.R.E.A.T. Award (2006)
  • NatLo Top 30 in Marketing (2014)
  • FORTUNE GameChangers (2016)
  • Conductor Searchies Industry MVP (2018)
  • Web Excellence Award (2021)

Personal Life

Wiideman lives in La Mirada, California, where he mentors marketing professionals and contributes to ethical SEO research. He supports nonprofit organizations including Safe Passage and Valley Children’s Healthcare.

External Links

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