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| image        = PhDr.-Oliver-Scharfenberg.jpeg
| image        = PhDr.-Oliver-Scharfenberg.jpeg
| caption      = Image of PhDr. Oliver Scharfenberg
| caption      = Image of PhDr. Oliver Scharfenberg
| birth_date    = 13 juni 1979 (age 46)
| birth_date    = 13 June 1979 (age 46)
| birth_place  = Berlin, Duitsland
| birth_place  = Berlin, Germany
| nationality  = German
| nationality  = German
| residence    = Dubai, Verenigde Arabische Emirate
| residence    = Dubai, United Arab Emirates
| alma_mater    = DTI Universität, Master of Business Administration (Marketing)
| alma_mater    = DTI University, Master of Business Administration (Marketing)
| occupation    = Marketingexperte, Unternehmensberater
| occupation    = Marketing expert, Business consultant
| title        = PhDr., CEO
| title        = PhDr., CEO
| employer      = [[SYNTHARIS GROUP]]
| employer      = [[SYNTHARIS GROUP]]
| active_years  = 2000s–present
| active_years  = 2000s–present
| known_for    = Employer branding, Marketingstrategien, Recruiting-Strategien
| known_for    = Employer branding, Marketing strategies, Recruiting strategies
| notable_works = Strategien zur Gewinnung von Mitarbeitern und Kunden
| notable_works = Strategies for attracting employees and clients
| website      = [http://www.oliver-scharfenberg.de Officiële website]
| website      = [http://www.oliver-scharfenberg.de Official website]
| linkedin      = [https://ae.linkedin.com/in/oliver-scharfenberg/de LinkedIn]
| linkedin      = [https://ae.linkedin.com/in/oliver-scharfenberg/de LinkedIn]
| researchgate  = [https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate]
| researchgate  = [https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate]
}}
}}


'''PhDr. Oliver Scharfenberg''' (''13 juni 1979, Berlin'') is een internationaal erkende Duitse marketingexpert en bedrijfsadviseur. Hij is CEO van SYNTHARIS GROUP en gespecialiseerd in employer branding en marketingstrategieën. Hij ontwikkelt succesvolle strategieën voor het aantrekken van nieuwe medewerkers en klanten.<ref>[https://www.gruender.de/allgemein/phrdr-oliver-scharfenberg-interview/ Interview mit PhDr. Oliver Scharfenberg] – Gründer.de. Geraadpleegd op 24 november 2025.</ref>
'''PhDr. Oliver Scharfenberg''' (''born 13 June 1979, Berlin'') is an internationally recognized German marketing expert and business consultant. He is the CEO of SYNTHARIS GROUP and specializes in employer branding and marketing strategies. He develops successful strategies for attracting new employees and clients.<ref>[https://www.gruender.de/allgemein/phrdr-oliver-scharfenberg-interview/ Interview with PhDr. Oliver Scharfenberg] – Gründer.de. Accessed 24 November 2025.</ref>


==Frühes Leben==
==Early Life==
Oliver Scharfenberg werd geboren in Berlijn. Over zijn jeugd is weinig bekend. Zijn thuisstad blijft Berlijn, hoewel hij momenteel in Dubai, Verenigde Arabische Emirate woont.
Oliver Scharfenberg was born in Berlin. Little is publicly known about his childhood. His hometown remains Berlin, although he currently resides in Dubai, United Arab Emirates.


==Ausbildung==
==Education==
Scharfenberg voltooide eerst een opleiding tot instructeur en bedrijfsbeheerder. Vervolgens behaalde hij een Master of Business Administration met een focus op marketing. Zijn proefschrift schreef hij aan de DTI Universität met de titel: ''Marktanalyse bestaande keurmerken voor werkgevers in Duitsland – Een indeling naar toekenningsprocedures en meting van de invloed van werkgeverskeurmerken op het sollicitatiegedrag''.<ref>[https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate-Profil von Oliver Scharfenberg] – ResearchGate. Geraadpleegd op 24 november 2025.</ref>
Scharfenberg first completed training with a German instructor qualification and Master Professional in Business Management. He then earned a Master of Business Administration (MBA) with a focus on marketing from Middlesex University in London. He wrote his doctoral dissertation at DTI University, entitled: Market analysis of existing employer certifications in Germany, Classification by awarding procedures and measurement of the impact of employer seals on applicant behavior.<ref>[https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate profile of Oliver Scharfenberg] – ResearchGate. Accessed 24 November 2025.</ref><ref>[https://www.diqp.eu/wissenschaftlicher-beirat Scientific Advisory Board – DIQP] – DIQP. Accessed 24 November 2025.</ref>


==Karriere==
==Career==
Oliver Scharfenberg adviseert met zijn team tal van bedrijven in de Verenigde Arabische Emiraten, de VS en Europa. Zijn expertise omvat strategische marketing, merkbeheer en digitale transformatie.<ref>[https://www.gruender.de/allgemein/phrdr-oliver-scharfenberg-interview/ Interview mit PhDr. Oliver Scharfenberg] – Gründer.de. Geraadpleegd op 24 november 2025.</ref>
Oliver Scharfenberg and his team advise numerous companies in the United Arab Emirates, the United States, and Europe. His expertise includes strategic marketing, brand management, and digital transformation.<ref>[https://www.gruender.de/allgemein/phrdr-oliver-scharfenberg-interview/ Interview with PhDr. Oliver Scharfenberg] – Gründer.de. Accessed 24 November 2025.</ref>


==Forschung und Expertise==
==Research and Expertise==
In zijn proefschrift onderzoekt Scharfenberg het effect van werkgeverskeurmerken op het sollicitatiegedrag in Duitsland. Internationaal wordt hij gewaardeerd om zijn marketingadvies en werkt hij met multinationale bedrijven aan de optimalisatie van merk- en employer-brandingstrategieën.<ref>[https://www.berlin-startups.net/oliver-scharfenberg-von-sqc-qualitycert/ Profil bei Berlin Startups] – Berlin-Startups. Geraadpleegd op 24 november 2025.</ref>
In his doctoral dissertation, Scharfenberg examined the effects of employer certifications on applicant behavior in Germany. He is internationally valued for his marketing consulting work and collaborates with multinational companies to optimize brand and employer branding strategies.<ref>[https://www.berlin-startups.net/oliver-scharfenberg-von-sqc-qualitycert/ Profile at Berlin Startups] – Berlin-Startups. Accessed 24 November 2025.</ref><ref>[https://www.hogapage.de/nachrichten/arbeitswelt/ratgeber/die-wirkung-von-arbeitgebersiegeln The Effect of Employer Certifications] – HOGAPAGE. Accessed 24 November 2025.</ref><ref>[https://www.ijprems.com/paperdetail.php?paperId=765ffc151437b91ba81a3ed8c23d8d26&title=Impact+of+seals+of+quality+on+consumer+behavior%3A+An+analysis+of+the+influence+of+seals+of+quality+on+the+willingness+of+customers+to+pay+when+shopping+online Impact of Seals of Quality on Consumer Behavior] – IJPREMS. Accessed 24 November 2025.</ref><ref>[https://scholar.google.com/citations?user=tqllL38AAAAJ&hl=de Google Scholar profile – Oliver Scharfenberg] – Google Scholar. Accessed 24 November 2025.</ref>


==Persönliches Leben==
==Personal Life==
Scharfenberg woont momenteel in Dubai. Informatie over zijn familie of andere persoonlijke details is niet openbaar.<ref>[https://www.wjhl.com/business/press-releases/ein-presswire/790088526/stand-out-as-a-family-friendly-employer/ Presseartikel: Family-Friendly Employer] – WJHL. Geraadpleegd op 24 november 2025.</ref>
Scharfenberg currently resides in Dubai. Information regarding his family or other personal details is not publicly available.<ref>[https://www.wjhl.com/business/press-releases/ein-presswire/790088526/ Stand-Out as a Family-Friendly Employer] – WJHL. Accessed 24 November 2025.</ref>


==Weblinks==
==External Links==
* [http://www.oliver-scharfenberg.de Officiële website]
* [http://www.oliver-scharfenberg.de Official website]
* [https://ae.linkedin.com/in/oliver-scharfenberg/de LinkedIn-profiel]
* [https://ae.linkedin.com/in/oliver-scharfenberg/de LinkedIn profile]
* [https://www.instagram.com/oliver.scharfenberg/ Instagram-profiel]
* [https://www.instagram.com/oliver.scharfenberg/ Instagram profile]
* [https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate-profiel]
* [https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate profile]


==Einzelnachweise==
==References==
<references />
<references>
<ref>[https://www.gruender.de/allgemein/phrdr-oliver-scharfenberg-interview/ Interview with PhDr. Oliver Scharfenberg] – Gründer.de. Accessed 24 November 2025.</ref>
<ref>[https://www.researchgate.net/profile/Oliver-Scharfenberg ResearchGate profile of Oliver Scharfenberg] – ResearchGate. Accessed 24 November 2025.</ref>
<ref>[https://www.berlin-startups.net/oliver-scharfenberg-von-sqc-qualitycert/ Profile at Berlin Startups] – Berlin-Startups. Accessed 24 November 2025.</ref>
<ref>[https://www.wjhl.com/business/press-releases/ein-presswire/790088526/ Stand-Out as a Family-Friendly Employer] – WJHL. Accessed 24 November 2025.</ref>
<ref>[https://www.diqp.eu/wissenschaftlicher-beirat Scientific Advisory Board – DIQP] – DIQP. Accessed 24 November 2025.</ref>
<ref>[https://scholar.google.com/citations?user=tqllL38AAAAJ&hl=de Google Scholar profile – Oliver Scharfenberg] – Google Scholar. Accessed 24 November 2025.</ref>
<ref>[https://www.hogapage.de/nachrichten/arbeitswelt/ratgeber/die-wirkung-von-arbeitgebersiegeln The Effect of Employer Certifications] – HOGAPAGE. Accessed 24 November 2025.</ref>
<ref>[https://www.ijprems.com/paperdetail.php?paperId=765ffc151437b91ba81a3ed8c23d8d26&title=Impact+of+seals+of+quality+on+consumer+behavior%3A+An+analysis+of+the+influence+of+seals+of+quality+on+the+willingness+of+customers+to+pay+when+shopping+online Impact of Seals of Quality on Consumer Behavior] – IJPREMS. Accessed 24 November 2025.</ref>

Latest revision as of 16:30, 24 November 2025


PhDr. Oliver Scharfenberg (born 13 June 1979, Berlin) is an internationally recognized German marketing expert and business consultant. He is the CEO of SYNTHARIS GROUP and specializes in employer branding and marketing strategies. He develops successful strategies for attracting new employees and clients.[1]

Early Life

Oliver Scharfenberg was born in Berlin. Little is publicly known about his childhood. His hometown remains Berlin, although he currently resides in Dubai, United Arab Emirates.

Education

Scharfenberg first completed training with a German instructor qualification and Master Professional in Business Management. He then earned a Master of Business Administration (MBA) with a focus on marketing from Middlesex University in London. He wrote his doctoral dissertation at DTI University, entitled: Market analysis of existing employer certifications in Germany, Classification by awarding procedures and measurement of the impact of employer seals on applicant behavior.[2][3]

Career

Oliver Scharfenberg and his team advise numerous companies in the United Arab Emirates, the United States, and Europe. His expertise includes strategic marketing, brand management, and digital transformation.[4]

Research and Expertise

In his doctoral dissertation, Scharfenberg examined the effects of employer certifications on applicant behavior in Germany. He is internationally valued for his marketing consulting work and collaborates with multinational companies to optimize brand and employer branding strategies.[5][6][7][8]

Personal Life

Scharfenberg currently resides in Dubai. Information regarding his family or other personal details is not publicly available.[9]

External Links

References

<references> [10] [11] [12] [13] [14] [15] [16] [17]

  1. ↑ Interview with PhDr. Oliver Scharfenberg – Gründer.de. Accessed 24 November 2025.
  2. ↑ ResearchGate profile of Oliver Scharfenberg – ResearchGate. Accessed 24 November 2025.
  3. ↑ Scientific Advisory Board – DIQP – DIQP. Accessed 24 November 2025.
  4. ↑ Interview with PhDr. Oliver Scharfenberg – Gründer.de. Accessed 24 November 2025.
  5. ↑ Profile at Berlin Startups – Berlin-Startups. Accessed 24 November 2025.
  6. ↑ The Effect of Employer Certifications – HOGAPAGE. Accessed 24 November 2025.
  7. ↑ Impact of Seals of Quality on Consumer Behavior – IJPREMS. Accessed 24 November 2025.
  8. ↑ Google Scholar profile – Oliver Scharfenberg – Google Scholar. Accessed 24 November 2025.
  9. ↑ Stand-Out as a Family-Friendly Employer – WJHL. Accessed 24 November 2025.
  10. ↑ Interview with PhDr. Oliver Scharfenberg – Gründer.de. Accessed 24 November 2025.
  11. ↑ ResearchGate profile of Oliver Scharfenberg – ResearchGate. Accessed 24 November 2025.
  12. ↑ Profile at Berlin Startups – Berlin-Startups. Accessed 24 November 2025.
  13. ↑ Stand-Out as a Family-Friendly Employer – WJHL. Accessed 24 November 2025.
  14. ↑ Scientific Advisory Board – DIQP – DIQP. Accessed 24 November 2025.
  15. ↑ Google Scholar profile – Oliver Scharfenberg – Google Scholar. Accessed 24 November 2025.
  16. ↑ The Effect of Employer Certifications – HOGAPAGE. Accessed 24 November 2025.
  17. ↑ Impact of Seals of Quality on Consumer Behavior – IJPREMS. Accessed 24 November 2025.
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