Colin Greig: Difference between revisions
Created page with "Colin Greig (born January 2, 1982)1 is a Canadian digital marketing executive and the founder and chief executive officer of Ignite Marketing, a boutique B2B digital marketing agency serving private equity‑backed software companies. He is notable for his roles in scaling marketing operations through rapid acquisitions and integrations. ==Early Life and Education== Colin Greig was born on January 2, 1982.1 Beyond his date of birth, publicly accessible details on his..." |
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{{Infobox person | |||
|name=Greig | |||
|given name=Colin | |||
|image=File:Colin Greig.jpg | |||
|birth_date=1982-01-02 | |||
|nationality=Canadian | |||
|MainAdvanced=No | |||
|occupation=Digital Marketing Executive, Founder & CEO of Ignite Marketing | |||
|OqAdvanced=No | |||
|polAdvanced=No | |||
|famAdvanced=No | |||
|website=https://www.colingreig.ca/ | |||
|twitter=colingreig | |||
|linkedin=colingreig | |||
}} | |||
Colin Greig (born January 2, 1982)1 is a Canadian digital marketing executive and the founder and chief executive officer of Ignite Marketing, a boutique B2B digital marketing agency serving private equity‑backed software companies. He is notable for his roles in scaling marketing operations through rapid acquisitions and integrations. | Colin Greig (born January 2, 1982)1 is a Canadian digital marketing executive and the founder and chief executive officer of Ignite Marketing, a boutique B2B digital marketing agency serving private equity‑backed software companies. He is notable for his roles in scaling marketing operations through rapid acquisitions and integrations. | ||
==Career== | ==Career== | ||
===Insightsoftware=== | |||
Prior to founding Ignite Marketing, Greig served as Vice President of Digital Marketing and Marketing Operations at insightsoftware. In this position, he significantly contributed to the company's hyper-growth phase, which included 26 acquisitions, a 405 percent increase in revenue, and a 750 percent expansion in team size over four years.<ref>[https://bigroomcreative.com/blog/navigating-ai-seo-for-microsoft-dynamics-365-partners/ AI SEO for Microsoft Dynamics Partners: Navigating LLMs & Future Search]</ref> | |||
===Ignite Marketing=== | ===Ignite Marketing=== | ||
In 2021, Greig founded Ignite Marketing, a specialized digital marketing agency focused on helping private equity-owned B2B software platforms manage marketing consolidations and sustain revenue through periods of acquisition and integration. | In 2021, Greig founded Ignite Marketing, a specialized digital marketing agency focused on helping private equity-owned B2B software platforms manage marketing consolidations and sustain revenue through periods of acquisition and integration. | ||
According to Ignite Marketing's official website, Greig has achieved: | |||
* Over 40 marketing platform consolidations managed | |||
* US $50 million in advertising spend overseen | |||
* 25 years of experience in technical B2B marketing | |||
* Participation in scaling a company from US $30 million to US $4 billion in valuation through 11 acquisitions. | |||
The agency emphasizes a specialized, owner-operator-aligned approach with values such as systematic execution, pioneering performance, and relentless execution | |||
Ignite Marketing. Noteworthy client testimonials include praise from: | |||
* Stacy West, CMO of insightsoftware, lauding his strategic and executional contributions | |||
* San Khoury, Partner at BDO, commending his insight and expertise | |||
* Justine Warburton, CMO at Rand Group, highlighting improved web traffic, lead generation, teamwork, and project management | |||
==Thought Leadership== | |||
Greig frequently publishes thought pieces on digital marketing trends. For instance, in a June 3, 2025 article on the Ignite Marketing blog, he analyzed the impact of large language models (LLMs) on B2B SEO and PPC strategies, offering insights on governance, trust signals, author optimization, and adaptation to AI-driven search landscapes.<ref>[https://dreamdata.io/blog/success-story-insightsoftware Success story: How Insightsoftware deep dives into all their paid channels and campaigns to drive up ROI]</ref> | |||
==External Link== | |||
* [https://www.colingreig.ca/ Official Website] | |||
* [https://www.linkedin.com/in/colingreig/ Linkedin] | |||
* [https://x.com/colingreig X] | |||
* [https://cleverx.com/@Colin-Greig Cleverx] | |||
* [https://calendly.com/colingreig/ Calendy] | |||
== References == | |||
Latest revision as of 07:25, 18 August 2025
Colin Greig (born January 2, 1982)1 is a Canadian digital marketing executive and the founder and chief executive officer of Ignite Marketing, a boutique B2B digital marketing agency serving private equity‑backed software companies. He is notable for his roles in scaling marketing operations through rapid acquisitions and integrations.
Career
Insightsoftware
Prior to founding Ignite Marketing, Greig served as Vice President of Digital Marketing and Marketing Operations at insightsoftware. In this position, he significantly contributed to the company's hyper-growth phase, which included 26 acquisitions, a 405 percent increase in revenue, and a 750 percent expansion in team size over four years.[1]
Ignite Marketing
In 2021, Greig founded Ignite Marketing, a specialized digital marketing agency focused on helping private equity-owned B2B software platforms manage marketing consolidations and sustain revenue through periods of acquisition and integration.
According to Ignite Marketing's official website, Greig has achieved:
- Over 40 marketing platform consolidations managed
- US $50 million in advertising spend overseen
- 25 years of experience in technical B2B marketing
- Participation in scaling a company from US $30 million to US $4 billion in valuation through 11 acquisitions.
The agency emphasizes a specialized, owner-operator-aligned approach with values such as systematic execution, pioneering performance, and relentless execution Ignite Marketing. Noteworthy client testimonials include praise from:
- Stacy West, CMO of insightsoftware, lauding his strategic and executional contributions
- San Khoury, Partner at BDO, commending his insight and expertise
- Justine Warburton, CMO at Rand Group, highlighting improved web traffic, lead generation, teamwork, and project management
Thought Leadership
Greig frequently publishes thought pieces on digital marketing trends. For instance, in a June 3, 2025 article on the Ignite Marketing blog, he analyzed the impact of large language models (LLMs) on B2B SEO and PPC strategies, offering insights on governance, trust signals, author optimization, and adaptation to AI-driven search landscapes.[2]
External Link